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I owe a lot of who I am today to my father, Filiberto—the hardest worker I have ever known. Very disciplined and structured, he always had a routine, and owned his own landscaping company. I think my dad’s example is why I was determined to be an entrepreneur from an early age. I used to trudge around the neighborhood in Cardiff, knocking on doors and offering to mow lawns for ten bucks. I also raked leaves, pulled weeds, and washed cars, all on top of my paper route.

But it was architecture that really captured my interest in high school, where I took a drafting class. I loved the design of homes. I used to buy House Trader magazines at the 7-11, bringing them home and circling all the houses I wanted to buy.
When I was 18, I got my first credit card, and immediately used the $1000 limit to buy my first piece of land for $995. It was a little plot in Deming, New Mexico that I still own today! As I was learning about real estate, I discovered that many people can’t get started on buying a house because they lack good credit.

As the entrepreneurial young man I was, I started a program to help people get their credit where it needs to be to buy a house. Even before that, I was playing Cupid with homeowners and investors, meeting people in distress who needed to sell their house, and helping them get matched with someone who could buy it.

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While I was always on the lookout for opportunities like that, I also had a full-time job at the Omni La Costa Resort & Spa in Carlsbad. I started as a dishwasher in the banquets department, and worked my way up to banquet supervisor over the years. All the while, I was still working toward building my real estate business. In fact, my first client was one of my coworkers at the resort. Shortly after I earned my license in 1998, I helped her sell her house and got her into a new condo.

My children, Ethan and Mikayla, changed my life dramatically: not only as a father, but also as a professional. In the catering industry, my shifts were often nights or overnights, and I had to work on most holidays, too. But my young children motivated me to make real estate my primary job and start spending more time with them.

It’s because of them that I worked so hard to succeed, and I finally went full-time in 2004. Since then, I’ve been able to be there for my kids as they grow up, coaching their sports teams and seeing them grow into truly amazing people.


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I’ve also been blessed with the opportunity to devote more time to my community. My church sponsors an orphanage in Mexico, and I’ve gone down there once a month for the past six years. It’s been incredible to see how much joy those kids have! In addition to that, I serve as a member of the National Association of Hispanic Real Estate Professionals (NAHREP), a nonprofit that helps Hispanic families achieve the American Dream.

When I get a rare moment of my own, you can find me snowboarding, paddle boarding, or running with my dogs by the beach. Of course, real estate remains my primary commitment. I constantly strive to educate myself and to maintain a creative mindset.

I would love nothing more than to lend my knowledge and experience toward helping you with your real estate endeavors, but I don’t expect your business simply because of our relationship—I only ask that you take the time to interview me and see if I might be the best agent for you.

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Buying or selling real estate is often an enormously important transaction, and the representation you receive from your agent can have significant impact on your results.

It is important for you to choose the person who will do the best job for you, and who is the right fit for your particular needs. I’ve worked hard as a professional to be able to provide the highest level of service, so I might be a good choice for you. I want you to know that if you do not choose me, I will never be upset. But if you do, I promise to work diligently to exceed your expectations.

 
Thank you for taking the time to learn about me. When you or someone you know is in need of a real estate agent, I hope you give me the opportunity to demonstrate my services and interview for the job.

 




Sincerely,




Rene Herrera
Realtor®


Broker: Solutions Real Estate
CalBRE Broker Number: 01877234
2055 Corte Del Nogal, Carlsbad, CA 92011
Rene Herrera

CalBRE License Number: 01234939